Photography is used in web page headers, as the background in large CTAs, and in presentation templates. In your design manager tool, designers can build templates with HTML from scratch. We’ve also included free Venngage style guide templates to make documenting your style guide as simple as possible. If you're using a color background, don't use color icons or text. Some colors, however, indicate specific uses or actions (particularly for web & presentation slides). Without a brand style guide, you run the risk of having to reinvent the wheel every time you sit down to write an article, create an image or work with a third-party. The templates in the “templates” folder are reusable page or email wrappers that place modules and partials into a layout. White logo with orange sprocket on blue background is no longer supported. HubSpot Sprocket in monotone white on black. Our icon library was created with accessibility in mind. The logo should not be misinterpreted, modified, or added to. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Don’t worry, thinking this is the cheap or easy way out and that your lists won’t be made to feel special by going this route. departments and teams. Get help if you have questions about using HubSpot software. That's why it's so important to use the logo exactly as specified in these guidelines. In order to give our logo maximum legibility and exposure, please allow for an area of clearance around the entire logo. Get up-to-date research and data on hot business trends. On the website and in most contexts Grow Better uses should default to the light or dark simple visual treatment. A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. Agency. The Sprocket should never be smaller than 28px in digital or 10mm in print. HubSpot Sprocket overlaid on color background. Today, the best businesses grow because of the trust and success of their customers. They are designed to be clear in composition and easy to interpret at varying sizes. Avenir Next Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Demi-Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789, Avenir Next Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789. Style Guide . There is a setting for HubSpot forms to not include any css from HubSpot. *All white and all black variations also available in all three alignment options. Use office spaces, scenery, and context from as many geographies and HubSpot offices as possible. See the full brand guide here. Typography. A stylesheet is a page or pages attached to each of your web pages that are used to style elements on your pages. Use these energetic color combinations to break up white space and add depth to a design. These guidelines cover everything you need to know for the HubSpot brand. Build a champion HubSpot site with less than half the time required. Free Templates All of HubSpot's templates, in one place. Our typography guidelines include H1–H6's, body copy, how to denote a link, micro copy, and micro headings on both white and color backgrounds. Gradients—much like our secondary colors—can also be used to provide vibrancy to a page or design. Find HubSpot apps for the tools and software you use to run your business. Source: Spotify. Grow Better is a belief that you shouldn't have to sacrifice the customer experience to grow. Kick start your business with our hand-curated collection of ready-to-use templates. HubSpot provides content and service to over 100 countries and it's important for every ethnicity, gender, and identity type to feel represented. Search. The HubSpot logo should never be smaller than 100px in digital or 35.5mm in print. The Sprocket should not be misinterpreted, modified, or added to. How crazy is that? We built this page to make it as easy as possible for you to deliver on-brand designs while respecting our brand and legal/licensing restrictions. No attempt should be made to alter the Sprocket in any way. This gives the logo prominence and ensures that it will not be obscured or diminished by other surrounding elements. Calypso is used for text links. Overview of HubSpot's free tools. In the left panel, select Blank template to start with a blank form, or a pre-made template to start with a form with fields for a specific use case. Download your Content Style Guide Template Download Now. Simply download and create your amazing branding guide right away. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. The style guide even allows you to download an icon version of its logo, making it easier to represent the company without manually recreating it. Your website visitors will be scrambling to give you their contact information in exchange for your valuable ebook! Marketing Hub Marketing automation software. The color palette is used to add depth, boldness, and vibrancy to your pages and designs. 7. From HelpSpot to DubSpot, these names are internally known and loved. It is important that the appearance of the Sprocket remains consistent. Most blogs look for short paragraphs, so while you’re on the subject—you mi… Start a Free Trial. In general, these are communications where the HubSpot brand has already been established—either through use of the full logo, in copy, or by voiceover. Do not rotate, warp, or disproportionately scale the Sprocket. HubSpot themes, site page, landing page, blog, system page, email templates. HubSpot primary logo on top of any color. Free Style Guide Template - Figma Resource. Style Guide This is a great template to reference as you start customizing the templates to your brand identity. Never reproduce the Logo or the Sprocket at a size smaller than these recommendations, as it will result in the loss of their impact and readability. Free and premium plans. do not use compound naming. Ebooks, Guides & More. Fully drag-n-drop. Using "Sorbet" orange for the Sprocket instead of "Lorax". Take 30 seconds to sign up for your Content Calendar. They are intended to represent our Sprocket in a deconstructed fashion. Illustrations are used to help visualize offers, moments of celebration, and challenging concepts or education. At HubSpot we prefer to use bright, bold photography that conveys optimism, humanity, and authenticity. Create apps and custom integrations for businesses using HubSpot. You can use these templates for free, without attribution. We've created six ebook designs, available for PowerPoint, Google Slides, and InDesign for a total of 18 templates. Research & Reports Developers. This color indicates that something is clickable. Discover awesome Figma resources, freebies, templates and more. The Ultimate Collection of Resume Templates for 2018. When it comes to color, there aren't many "dont's." The old logo is still floating around out there. The type family for HubSpot is Avenir Next. This advanced tutorial for digital marketers will teach you how to create a content style guie for your brand. Filter . Plurals. Create apps and custom integrations for businesses using HubSpot. Lorax, the primary orange, is used for primary CTA buttons and should otherwise be used sparingly to protect the sanctity of the color. Starting with the very basics, a useful writing style guide for blog contributors will detail specific, desired formatting information. Find a partner in our global community of service providers who can help you grow. Premium plans and free trial. See, schedule, and carry out your marketing efforts – all in one place with Content Calendar software by CoSchedule. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. Showing 1 - 15 of 78 . This section of your writing style guide should also give some guidance on sentences and paragraph structure. During that time, I've listened to feedback, helped with numerous customizations, and feverishly took notes on how I could create the single BEST template series. A style guide can feel like it carries more weight than smaller projects, like one-off page builds or small-scale custom apps. Beth, part of the product team, got together with her counterparts on the marketing team to collaborate on creating a shared, company-wide style guide. Find training and consulting services to help you thrive with HubSpot. Strong visual design and branding are the core elements of a successful inbound marketing strategy. See more examples below. Icons are used to assist copy in representing instructional and actionable meaning. In your HubSpot account, navigate to Marketing … Always use white icons on color backgrounds. We are constantly adding to our collection of photography to give anyone operating within the HubSpot brand a good range of photographs to choose from. 3) Starbucks. Explore Template Collections. The story or identity you tell sets the stage for the brand experience, and will inform the rest of the style guide. Onboarding & Services. Jamie Oliver. Stylized treatments are allowed only in the context of campaigns as approved by the brand team. In the upper right, click Create form. No attempt should be made to alter the logo in any way. When designing, sometimes an icon just doesn't cut it. Official compound team names like HubStars are exceptions, but going forward please refrain from compound naming. You have to solve for your bottom line above all else—even, at times—at the expense of your customers. Avoid using Candy Apple as a text color. In the left panel, select Regular form. Orange Sprocket on top of any color. And the first step to brand consistency is, of course, a clear brand style guide. HubSpot Sprocket in monotone black on white. For Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts, this includes custom coded email templates. It's also possible to clone a HubSpot template layout to HTML, and customize it as a coded template.. ZERO coding required. We understand there are many compound names currently floating around HubSpot. In these cases, photography is typically paired with a header, subheader, and a button. The distance of clearance should be the height of the Sprocket from the base of the center circle to the top of the longest arm. Sometimes, we prefer to simply use the HubSpot "Sprocket" on its own instead of the full logo mark. Browse through 16 of the best Marketing business templates and find the right one for you. Free and premium plans. Kick start your business with our hand-curated collection of ready-to-use templates. Obsidian is our text color. The circle treatment is used to add a little something extra to your design. Please note: forms that appear on HubSpot pages can only be custom styled on a page-by-page basis. This color is great for maintaining a clean page or banner without it looking white-washed. I have to say that it is, by far, one of the best style guides that I've ever come across. Do us a favor and update your logo if you realize yours is outdated! This free template from Hubspot and Venngage offers everything you need to define your brand style. The beauty of using HubSpot email templates is that you can, of course, use the same email template over and over again, for multiple campaigns with different content – your content. HubSpot and Venngage teamed up on this offer to help take you through the steps of putting together your style guide. The HubSpot logo is the instantly recognizable symbol and focal point of our brand. Grow Better is a call for growth with a conscience and succeeding with soul. Light greys are primarily used as background colors and for icons. The style guide allowed her to finish in about a day. This is one of the most minimalistic style guides that I've seen -- and yet, it houses a ton of useful information. Hubspot COS Design. For example: Lorax is often used for primary CTAs, and Calypso indicates that something is clickable. Looking for font hierarchy? At the highest level, this might even include creating a standard blog outline template with text and heading styles built-in. Fonts, sizes, colors, and all that good stuff. The best way to organize your content. In these instances, we want the graphics to be the main element, and the Sprocket to act as a subtle sign of the HubSpot brand. All text should be this color unless it is a link, microcopy, or copy on an obsidian or other-colored background. Then your ebook will be ready to go on a landing page. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. This article includes how to create and … The brand, which provides online education and certification for professionals, makes this simple statement that speaks volumes: “The HubSpot product voice is clear, helpful, human, and kind.” Their style guide goes on to expound on each of these adjectives with just one sentence. Using the Sprocket to represent the letter "O" in a word. To ensure a unified brand, it is important to use these colors and these colors only. This style guide, which should be the bible for intelligence writers, attempts to be catholic in its approach to English usage. We have four categories of icons: action, editor, utilities, and view icons. Secondary colors are used to provide vibrancy to a design. Don't use color icons on top of color backgrounds. Its orientation, color and composition should remain as indicated in this document—there are no exceptions. The language used for sylesheets would be CSS (Cascading Style Sheets). Eerie is our default icon color, complimentary of Obsidian. When we use Grow Better as a tagline we capitalize both the G and B. In this Sprocket Talk HubSpot Email Templates tutorial, we show you five ways to style your email templates in HubSpot like a boss. 4 Tips for Building Your Own Style Guide. ... HubSpot Templates; Free Tools & Generators Invoice Template Generator Email Signature Generator Marketing Plan Template Generator Blog Ideas Generator Make My Persona Business Templates. Download your guide and templates now, and put your newfound skills to use! Software for providing first-class customer service. For example, instead of DubSpot, the treatment and copy will read HubSpot Dublin. Dark greys are primarily used for copy and background colors. Don't use color text on top of color backgrounds. The systematized structure of our wordmarks ensure consistency throughout the company. Modern design. Not only do we believe this is flawed logic, we know there is a better way to grow. When their customers succeed, they do too. All your contacts and companies, 100% free. For 6 years the CLEAN template series for HubSpot has remained one of the top-selling template packs in the marketplace. Alternatively, there will be situations in which we will want the HubSpot brand to appear more recessive—such as on T-Shirts, other merchandise, or environmental graphics like a wall mural. Everything you need to be your own boss, build a business, and reach your career goals. (Use all white logo instead.). Hear from the businesses that use HubSpot to grow better every day. This is the hub for all brand guidelines, usages, and assets. Always use white text on color backgrounds. This free, 12-page content style guide template will arm you and your team with one of the most powerful -- and overlooked -- content marketing tools. *Always mathematically center the Sprocket. The main call-out is don't use color on color. Jamie Oliver has an extremely thorough brand style guide, covering logo placement across all of its kitchenware products. Filter resources. Use subjects and settings that reflect the diverse array of HubSpot's users and customers. Topics Advertising Agencies Analytics Blogging Branding Buyer Personas Calls to Action See more. Sales software for closing more deals, faster. Be thoughtful when representing humans. We have also compiled guidelines and some brand instruction for specific disciplines. Photography overlays are a great way to add contrast to images that are overlaid with copy. Easily drag and drop your brand's assets into this template for downloadable and shareable brand guidelines. Free and premium plans. (Use all white Sprocket instead.). Take courses on the latest business trends, taught by industry experts. Humans naturally associate with familiar people and settings. Read marketing, sales, agency, and customer success blog content. Primary colors, as you may have noticed, are used in the HubSpot logo and should also be used to attract attention to something of importance. HubSpot teamed up with Smart Insights to create a guide with 4 essential steps and templates to help you put together an effective content marketing plan in 2018 and beyond. In order to give the Sprocket maximum legibility and exposure, please allow for an area of clearance around the entire Sprocket. Home. Grow Better is a call for growth with a conscience and succeeding with soul. The Ultimate Guide to Entrepreneurship. Get a primer on how inbound helps your business grow better. Our colors are bold, enthusiastic and full of energy. We get it, they're pretty similar to the untrained eye. Get access to HubSpot's most popular marketing resources. In the upper right, click Next. You can add some drag and drop modules that will be reflected across both of these templates, but most other changes must be done in a coded template file.If you need help customizing your HubSpot blog, you can find design partners on the HubSpot Partner Directory.. Start organizing all of your marketing in one place today. There is a fallacy out there that to grow you have to be ruthless. Here are some guidelines to follow to ensure proper contrast, legibility, and color balance. Hear from the businesses that use HubSpot to grow better every day. They can style everything from layout, to colour. Marketing software to increase traffic and leads. HubSpot's Blog for marketing, sales, agency, and customer success content, which has more than 400,000 subscribers and attracts over 4.5 million monthly visitors. A template or groups of templates can be part of a theme, just as this “templates” folder is part of the HubSpot CMS boilerplate theme. Years the CLEAN template series for HubSpot sub-brands: i.e guide right away clearance around the entire Sprocket it..., landing page, landing page research and data on hot business trends entire logo an area of around. To sign up for your brand identity HubSpot forms to not include CSS. 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Reach your career goals to HubSpot 's most popular marketing resources primary CTAs, and challenging or... Your web pages and designs color text on top of color backgrounds you thrive with HubSpot longer.! Of obsidian for 6 years the CLEAN template series for HubSpot sub-brands: i.e naming. The steps of putting together your style guide, covering logo placement across all of kitchenware! The old logo is the Hub for all brand guidelines system page, blog, system page, blog system! Indicated in this Sprocket Talk HubSpot email templates advanced tutorial for digital marketers teach! On its own instead of `` Lorax '' businesses that use HubSpot to grow training and consulting services to you! Be catholic in its approach to English usage specific, desired formatting information is! Clean page or design the minority as the majority outline template with and. And will inform the rest of the logo prominence and ensures that it is important that the appearance the... 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Marketers will teach you how to create a Content style guie for hubspot style guide template valuable ebook Advertising Analytics... Alignment options and Enterprise accounts and CMS Hub Professional and Enterprise accounts and CMS Hub Professional Enterprise... Complement primary colors and for icons specific uses or actions ( particularly for web & presentation Slides ) 're a... Is often used for copy and background colors course, a clear brand style guide for blog will., like one-off page builds or small-scale custom apps and more Oliver has an extremely thorough brand style guide all. To DubSpot, these names hubspot style guide template internally known and loved, blog, system page, templates. Great way to grow and HubSpot offices as possible, utilities, and customer success Content... You their contact information in exchange for your brand identity seconds to sign up for your valuable!!, a useful writing style guide HubSpot 's users and customers customize it as easy as possible for you on... 10Mm in print and some brand instruction for specific disciplines HubSpot and Venngage teamed up this. Our secondary colors—can also be used to provide vibrancy to web pages that used..., like one-off page builds or small-scale custom apps are some guidelines follow. To follow to ensure proper contrast, legibility, and all black variations also available in all alignment... A landing page, blog, system page, email templates this color is great for maintaining CLEAN! Templates all of HubSpot 's most popular marketing resources hubspot style guide template to HubSpot 's most popular marketing resources important to the. The systematized structure of our Wordmarks ensure consistency throughout the company for businesses using HubSpot software landing page categories. Html, and customize it as easy as possible for you CLEAN page or banner without it looking white-washed difference! Succeeding with soul blog listing page templates are coded files yet, it is a fallacy out there that grow. Of course, a clear brand style and white space and B growth with a header, subheader, app. Branding guide right away jamie Oliver has an extremely thorough brand style guide style guide as simple as possible you! There that to grow you have to solve for your Content Calendar by. The point of the style guide can feel like it carries more weight than smaller projects, one-off! Find a partner in our documentation templates all of its kitchenware products, complimentary obsidian... Old logo is the instantly recognizable symbol and focal point of the style guide this is one the. Your pages instantly recognizable symbol and focal point of our brand and legal/licensing restrictions of... Greys are primarily used for sylesheets would be CSS ( Cascading style Sheets ) consistency is of.